We reported back in July that Microsoft had settled with UK's BSkyB which had sued it for infringing on its “Sky” brand by calling its cloud storage service SkyDrive. Microsoft has spent considerable resources in building up the SkyDrive brand in the particularly competitive cloud storage niche, however since it opted to settle the lawsuit, it meant that the company will have to rename SkyDrive. BSkyB had agreed to let Microsoft use the brand for a “reasonable” time so that the transition could be made easily. If latest reports are to be believed, Microsoft might be close to picking out a new name.
Ubergizmo , Microsoft Might Rename SkyDrive To 'NewDrive', Microsoft Might Rename SkyDrive To 'NewDrive'
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