Adidas is known for making connected shoes - but never quite as linked-up as a Nash Money concept making its appearance late into the London Olympics. The Social Media Barricade weaves the guts of a phone and a basic two-line LCD into a running shoe, letting the footwear take Twitter updates very literally on the run through a public account. Even the signature Adidas stripes change their hue through remote control.
Engadget , Adidas Social Media Barricade shoe concept moves tweets to the track (video), Adidas Social Media Barricade shoe concept moves tweets to the track (video)
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