Orbitz's own research reveals that people who use Mac computers spend as much as 30% more than PC users, so the online travel agency decided to tweak its site to reflect Mac users' spending habits. This means that if you are trying to book a hotel through Orbitz using a Mac computer, the site will more likely to display costlier travel options on the first page of results. We can say that Apple has practically created its own demographic: people who are higher educated, earn more money, and spend more money compared to those who are using other platforms.
Gadget.com , Orbitz Steers Mac Users to Pricier Hotels, Orbitz Steers Mac Users to Pricier Hotels
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