Japan's Nikkei news service is reporting that Nissan is dusting the cobwebs off its Datsun brand, dropped back in 1986, and preparing it for a return in 2014. Loyalists will be disappointed to learn that the "new" Datsun badge won't be riveted to the nose of any upcoming Fairlady Z in the near future – it probably isn't even coming to North America. Instead, the report indicates that Nissan will use Datsun as a backup brand for low-priced vehicles manufactured and sold in emerging Asian markets. According to the Nikkei, Datsun-branded vehicles will be priced about 500,000 yen ($6,200 USD) with annual sales goals of about 300,000 units.
Autoblog, Is Nissan reviving its Datsun brand for a low-cost return in 2014?
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