No matter what you think about the BMW brand or its vehicles, you've got to admit that it's got the greatest slogan of any car company, ever. "The Ultimate Driving Machine" is one of those timeless phrases that ad execs dream about and companies pay millions to come up with. According to The New York Times, the best-selling luxury brand in the U.S. will again be embracing the phrase, formerly just its tagline, but now BMW's slogan.
Autoblog, The 'Ultimate Driving Machine' is back
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