Online Gaming Operator GVC Achieves 18% Conversion Uplift With Maxymiser

- Multivariate testing and consultancy from Maxymiser delivers 18% increase in client downloads on GVC’s casinoclub.com brand -London, UK (January 12, 2012) - Online gaming operator, GVC Holdings PLC, has partnered with Maxymiser, the global expert in multivariate testing, personalisation and optimisation solutions, to increase conversion rates and improve customer engagement on one of its key brands, casinoclub.com. Since implementing MaxTEST™ on the home page of casinoclub.com, GVC has been able to test different website iterations with live visitors in order to scientifically select winning content.

Press Release Distribution, Online Gaming Operator GVC Achieves 18% Conversion Uplift With Maxymiser