Borrowing a page from the launch of the Ford Explorer, Nissan will unveil its latest Pathfinder concept via Facebook instead of holding a traditional press conference. Unlike Ford, however, Nissan won't completely keep attendees of a major auto show in the dark. Nissan plans to fully introduce the car on Facebook at 8:30AM Eastern on Monday morning, while CEO Carlos Ghosn simultaneously conducts live interviews from the show stand during the first day of the Detroit Auto Show.
Autoblog
See also:
itband, 2013 Nissan Pathfinder debut to be very social
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