Tuesday, June 19, 2012

New Acura design chief admits company went 'a little overboard' with The Beak

New Acura design chief admits company went 'a little overboard' with The Beak

Automotive News reports Toshinobu Minami, the new head of global design for Acura, says the company may have gone "a little overboard at some points" with the company's shield grille. Minami said Acura has had bad feedback on the design from multiple directions, but says the company isn't going to "buckle under that pressure." Instead of scrapping the beak design all together, the designer wants to keep the corporate look while simultaneously reaching further out toward a premium design language. Honda, meanwhile, will receive models with a sportier and more active-looking exterior.

Autoblog , New Acura design chief admits company went 'a little overboard' with The Beak

See also:
newtech, New Acura design chief admits company went 'a little overboard' with The Beak

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