The Future of NFC Looks Great; If Only Widespread Adoption Were Accelerated [MWC 2012]

I visited NXP at Mobile World Congress. I'm a huge fan of NFC and was excited to hear that they'd have new demos to show off at the show. They used NFC in a lot of great ways. The most obvious demo was the digital ad poster which would take users to relevant sites when tapped. Tapping a movie poster, for instance, takes you to a trailer, or tapping a clothing store's poster will get you deals and send you straight to their site.

Those basic applications have been tried and true, but the other three were really fascinating.

Android Phone

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wareground, The Future of NFC Looks Great; If Only Widespread Adoption Were Accelerated [MWC 2012]