Activision has long been a holdout of the mobile gaming industry, sitting on the sidelines as longtime competitors such as EA and newer companies like Gameloft and Zynga reap the rewards of the fastest growing area of the video game industry. Now the publisher is joining forces with mobile analytics firm Flurry to launch their own mobile gaming platform, one that will provide developers with funding, resources, and above all marketing.
Android Phone, Activision joins forces with Flurry, makes first foray into mobile gaming
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