London's red telephone boxes are iconic, sure, but just how relevant can they be in this century. Spectrum Interactive has a solution that both ensures their preservation and provides customers in search of internet a free ticket online. The company has converted some 1,800 pay phones throughout London into WiFi hotspots, offering passersby a free connection so long as they provide their mobile numbers and download an e-coupon for a nearby store.
Engadget, Spectrum Interactive brings WiFi hotspots to London's phone boxes
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