When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car. R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Caddillac CTS or a GMC Acadia.
Autoblog, Automakers tussle over owners of 'orphan' makes
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