Yes, red is the most popular vehicle color for men, and women like silver more than any other color, according to a study by iSeeCars. It's hard to make perfect sense of the study, which explores gender and its relation to vehicle color preference, but it does open a window into the minds of male and female car shoppers. iSeeCars' study is based on information obtained on its website, which aids users in the search for new and used cars.
Autoblog , Gender-based car color study has men seeing red, women seeing silver, Gender-based car color study has men seeing red, women seeing silver
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