Google obviously wants Chrome web apps to do better, and it has made a number of changes recently which are geared towards increasing usage of such apps. The Chrome browser received in-app payments support, an app launcher as well as rich notifications and soon the browser might get another feature which would allow users to try Chrome web apps without needing to install them. The Chromium team has been working on “ephemeral” apps, basically apps that can be launched by just clicking on a hyperlink.
Ubergizmo , Chrome Might Let Users Try Apps Without Having To Install Them, Chrome Might Let Users Try Apps Without Having To Install Them
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