Applebees, Taco Bell invade the world of food trucks

As if to prove the inevitable evolution of all things cool to pedestrian commercialism, the hipster trend of high-end food trucks is being invaded by cookie cutter chain names. As the headline says, Applebees and Taco Bell are two big names cashing in on the roving restaurant trend. But there are also now trucks from Sizzler, Jack in the Box and Red Robin. If those big fish weren't enough to have you wondering if food trucks had jumped the shark, consider that NBC (yes, that NBC) recently had a food truck at SXSW and several U.S.

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