Tim Cook at D10: 'we're going to double down on secrecy on products,' be 'super transparent' on other things

Apple CEO Tim Cook opened AllThingsD's D10 conference this evening with a sit down interview, and provided a slightly surprising answer when questioned about the company's penchant for secrecy. Asked by Walt Mossberg whether Apple would be less secretive going forward, Cook replied that "we're going to double down on secrecy on products." That was said with a bit of a smile on his face, it should be noted, but he was clear that it's something he's serious about.

Engadget, Tim Cook at D10: 'we're going to double down on secrecy on products,' be 'super transparent' on other things